Anna Dello Russo for H&M

H&M has recently announced their new autumn collection, an accessory line designed by fashion guru Anna Dello Russo.  This is the first time H&M has collaborated with a fashion editor instead of a fashion house (such as Lanvin for Fall 2010 and Versace for Fall 2011 and Spring 2012) or fashion designer (from Karl Lagerfeld and Stella McCartney to Kylie Minogue and Madonna).

Anna Dello Russo is a native European, born in the Southern Italian city of Bari, and the current editor and creative consultant of Vogue Japan.  She got her start as a Fashion Editor for Vogue Italia and then went on to become the Editor-in-Chief of L’Uomo Vogue.  During her 12 years at Vogue Italia, Anna got to work with fashion’s greats and cemented herself as the global fashion icon she is known as today.

Anna describes her line as, “…the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit.  With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day.”



Creative Advisor at H&M, Margareta von den Bosch, says, “It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration.

To hear Anna talk about her collection and give a tour of her amazing apartment, click here.

Anna Dello Russo for H&M will hit stores on October 4, 2012.  The collection will be available in 140 stores around the world, as well as online.  Her collection will feature jewellery, sunglasses, shoes, bags and a trolley.  Unfortunately for her die-hard fashion fans, Anna’s collection will not include any clothing pieces inspired by the icon’s legendary wardrobe.  Fingers crossed for a clothing collaboration in the future!

Images courtesy of H&M. 


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